New American Library

Penguin Ends British Affiliation and Adopts New Name, PW, Jan. 31, 1948, at 628-629. 

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John Tebbel, 4 A HISTORY OF BOOK PUBLISHING IN THE UNITED STATES 246-47 (Bowker 1981): 

In the early sixties, World was flourishing under Targ and Zevin. . . . The children’s book division was also doing well under its editor, Velma Varner; and so was its quality paperback line, Meridien [Sic] Books, which had been founded by Arthur A. Cohen. At this point, World was a half-century old, it was issuing encouraging profit statements every year, and its future could only be viewed with optimism. In short, considering the climate of the sixties, it was ripe for a takeover.

For Targ, and for the house as an entity, the result was a disaster. When the Times-Mirror Corporation, of Los Angeles, the successful bidder, took over in 1963, the corporation’s other New York subsidiary, New American Library, began to control World’s operations, particularly its trade department. 

Thomas L. Bonn, HEAVY TRAFFIC AND HIGH CULTURE: NEW AMERICAN LIBRARY AS LITERARY GATEKEEPER IN THE PAPERBACK REVOLUTION (S. Ill. UP 1989). 

Good Reading for the Millions: A Brief History of Signet and Mentor Imprints, 1948-1958 (New York, 1958).

“The Story of the New American Library of World Literature, Inc.,” Book Production Magazine, 79 (June 1964): 46-49

Victor Weybright, THE MAKING OF A PUBLISHER: A LIFE IN THE 20TH CENTURY BOOK REVOLUTION (Reynal-Morrow, 1967). 

Zenosbooks, New American Library’s Signet Classics, https://www.zenosbooks.com/zenos-picks-blog/41803-new-american-library-s-signet-classics.html.